The LinkedIn Strategy You’re Missing - With Matt Lakajev | Ep 353

In this episode of The Futur, Chris Do interviews Matt Lakajev, founder of Seven Figure Creators, about generating leads and sales on LinkedIn, even with a small following. Lakajev shares his background in software sales and how he transitioned to helping small business owners with lead generation. He emphasizes the importance of combining content with direct messaging and offers actionable tactics, including using LinkedIn Sales Navigator to identify ideal clients, optimizing LinkedIn profiles, creating lead magnets, and implementing a 14-day email sequence with value-driven content. Lakajev also discusses strategies for sales calls, such as pre-framing, objection handling, and price anchoring, and highlights the significance of solving the lead generation problem to alleviate desperation in sales. The conversation concludes with advice on offer campaigns and events to re-engage existing leads.