In this episode of The DTC Insider Podcast, host Brian Roisentul interviews David Bean, the founder of Nira, a company specializing in home-use laser technology for skin rejuvenation. David shares his journey from working with semiconductor lasers in telecommunications and defense to developing Nira's unique laser technology, which brings professional-grade skin treatments to consumers without the side effects of traditional in-office procedures. He discusses the challenges he faced, including skepticism from industry experts and the long process of clinical studies and FDA clearance. David also explains Nira's direct-to-consumer approach, the importance of building trust through clinical data and customer guarantees, and the innovative use of a companion app to enhance user engagement and results. He touches on the company's expansion into international markets and the integration of AI for personalized skin analysis.
