The One Activity That Will Fix Your ACOS in 2025

In this episode of The PPC Den podcast, the speaker discusses the importance of shifting ad spend from non-converting to converting keywords in Amazon PPC campaigns to improve ACOS (Advertising Cost of Sales). The speaker emphasizes that a high ACOS is usually due to excessive ad spend on non-converting keywords rather than poor performance of converting keywords. The speaker shares strategies for identifying and addressing non-converting spend, such as downloading and analyzing search term reports over different timeframes, categorizing data into buckets based on match types, identifying duplicated search terms, and using Ngram analysis to find poorly performing root words. The ultimate goal is to reduce non-converting spend and reallocate that budget to keywords that generate sales, thereby decreasing ACOS and increasing overall revenue.