In this episode of Ecommerce Conversations, host Eric Bandholz interviews Jack Oswald, the founder of Cancha, a company that designs customizable sport and travel bags. Jack shares his background as a former professional tennis player and how that experience led him to create Cancha. He discusses the challenges of transitioning from a sports career to entrepreneurship, the unique aspects of the tennis bag market, and the strategies he's used to grow his ecommerce business, including limited product drops and focusing on customer feedback for product development. The conversation also explores the importance of brand focus, with Eric offering advice on specializing in racket sports to build a strong brand identity.
