In this episode of the eCommerce Fuel podcast, Andrew Youderian interviews Drew Marconi, CEO of IntelliGems, about pricing strategies for e-commerce businesses in light of tariffs and economic uncertainty. They discuss how store owners are reacting to tariffs, the importance of experimenting with pricing to maximize profitability, and the potential of personalized offers and shipping strategies. Marconi shares data on price increases and reductions, and they explore the nuances of optimizing for profit per visitor, using free gifts, and adjusting shipping thresholds. The conversation also covers communicating price changes to customers and the role of platforms like IntelliGems in streamlining pricing experiments and personalization.
