In episode 450 of the AM-PM Podcast, Kevin King interviews Jerry Vida, an e-commerce veteran and "rocket scientist," about his experiences in the Amazon space. Jerry shares how a "ninja hack" from Kevin King's Helium 10 elite webinars helped him generate millions in sales through manipulating lightning deals. They discuss the importance of newsletters, particularly Kevin's billiondollarsellers.com, for actionable insights and the growing role of AI in e-commerce. Jerry details his journey from IT work to building a multi-million dollar skincare brand and founding Peak ROAS, a PPC agency born out of frustration with existing agencies. The conversation explores AI's potential in creating efficient, automated teams, analyzing customer profiles, and optimizing product listings. They also touch on the future of search, moving towards intent-based marketing and the need for sellers to adapt to AI-driven changes. Jerry emphasizes the significance of profit-focused strategies, holistic ecosystem management, and leveraging Amazon as a customer acquisition channel.
