In this episode of Chew on This, hosted by Gorgias, Alex, the CTO and co-founder of Gorgias, and Ren, the Senior Director of Customer Service from TUSHY, discuss how customer experience drives brand growth, focusing on the integration and impact of AI in customer service and sales. Ren shares her journey to TUSHY and how AI has transformed their customer interaction, particularly in creative writing and handling high-volume periods. Alex discusses Gorgias' AI applications, highlighting its efficiency in automating repetitive tasks, improving response times, and enhancing sales skills. They address common concerns about AI, such as trust and potential errors, and emphasize the importance of continuous learning and adaptation. The conversation explores how AI can turn customer service into a profit center by focusing on education, personalized care, and upselling, and they also touch on future AI applications, such as image analysis for product fit assessment.
