SaaStr 804: AI and The Future of Sales, Marketing & CS with HubSpot CEO Yamini Rangan | The Official SaaStr Podcast: SaaS | Founders | Investors | Podwise
In this episode of the SaaStr Podcast, Jason Lemkin interviews Yamini Rangan, CEO of HubSpot, about the rapid changes in the SaaS industry, particularly the impact of AI on go-to-market strategies. Yamini discusses HubSpot's pivot towards becoming an AI-first customer platform, embedding AI into all its products, and the importance of both co-pilots and agents in assisting customers. She emphasizes the need for businesses to embrace change, focus on providing personalized and relevant experiences, and adapt to new usage patterns driven by AI. The conversation also covers the evolving role of partners in the HubSpot ecosystem and the significance of unified data in leveraging AI effectively. Yamini shares insights on how HubSpot is using AI to improve customer support, enhance productivity, and enable generalists within organizations.
