Followers are great, but clients pay the bills! Katie Brown, founder of Hey Party People and a top-performing agent at Travelmation, tackles a question so many travel advisors and business owners wrestle with: How do you actually turn followers into clients? In this episode, Katie shares how she went from joining the travel industry to fund her son’s adoption to building a $7M business in just five years. She dives into the strategies behind her success like using personal storytelling, authentic branding, and strategic content to grow an engaged Instagram audience of over 50,000. You’ll hear how she blends lifestyle and travel, why showing up as yourself is a business superpower, and how short-form video helps her turn online visibility into real sales. Whether you’re a travel advisor or online business owner looking to grow your audience and your revenue, Katie’s insights will help you ditch the algorithm obsession and start building trust that actually converts!

Connect with Katie Brown:

Instagram: @itskatiejobro

Today we will cover:

(02:35) Katie’s journey into the travel industry
(06:25) Why personal storytelling is her secret weapon for connection
(12:05) Instagram vs. Facebook: how she tailors content for each platform
(20:15) Using Facebook groups to connect with potential clients
(27:10) Engaging different audiences through relatable, everyday content
(34:00) Creating content that connects: hooks, videos, and authentic value
(44:40) Showing up as yourself and not hiding behind the business

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130. How To Convert Your Social Media Followers To Loyal Clients with Katie Brown

TIQUE Talks: The Business Podcast for Travel Advisors