The "School of Hard Knocks" podcast features interviews with wealthy individuals in Beverly Hills, exploring their paths to success and offering advice to the younger generation. The host interviews a diverse group, including the inventor of gel nails, an oil and gas businessman, a former member of the mafia, a plastic surgeon, and the CEO of Chipotle. They share insights on entrepreneurship, sales, negotiation, financial discipline, the importance of relationships, faith, and perseverance. The podcast aims to provide listeners with actionable business lessons and inspiration for achieving financial freedom, with a focus on real-world experiences and unconventional wisdom. The host also promotes a virtual event called "Billionaire Day," offering listeners direct access to billionaires for mentorship and Q&A.