Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already.

Hit PLAY to hear:

🎯 How Possum Play hit 40,000 customers with just a 3-person team
🚀 The smart, low-budget strategy behind their global expansion
📦 Why they fulfilled their first containers by hand—and what it taught them
🧠 The "do it yourself until you can’t" rule that protects their profits
🛋️ How they built a hero product and resisted the urge to over-expand
💡 The hiring mindset shift that helped them scale without burnout

Key timestamps to dive straight in:

[05:07] "Appreciation for 3PL Partners"

[10:02] Founders' Struggle: Control vs. Growth

[13:44] Hiring for Potential, Not Experience

[14:31] "Impact of Past Experience on Success"

[18:08] Word-of-Mouth Growth Strategy

[19:51] Listen to Renee and Giorgia’s Top Tips!

Full episode notes here: https://ecmp.info/545

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From Lockdown Startup to Global Brand: The Possum Play Approach to eCommerce Expansion

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