Is it ever a good time for a company to announce vaporware? Let’s discuss the pros and cons of pre-announcements, vaporware, and the strategy of products that may or may not ever exist.

SHOW: 928

SHOW TRANSCRIPT: The Cloudcast #928 Transcript

SHOW VIDEO: https://youtube.com/@TheCloudcastNET

CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotw

CHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"

SHOW SPONSORS:

[US CLOUD] Cut Enterprise IT Support Costs by 30-50% with US Cloud
[VASION] Vasion Print eliminates the need for print servers by enabling secure, cloud-based printing from any device, anywhere. Get a custom demo to see the difference for yourself.

SHOW NOTES:

IS IT EVER A GOOD TIME TO PRE-ANNOUNCE SOMETHING? OR VAPORWARE ON PURPOSE?

Russ Hanneman (Silicon Valley) - “No Revenue”
Set a big ambition for the company
Distract the market from current company challenges
Distract your competitors to chase something where they don’t have strengths
Probe the market for ideas - sort of like a “leak”
Get the market to pump your valuation, so you can take other actions
Stall your customers from potentially buying a competitive offer

FEEDBACK?

Email: show at the cloudcast dot net
Twitter/X: @cloudcastpod
BlueSky: @cloudcastpod.bsky.social
Instagram: @cloudcastpod
TikTok: @cloudcastpod

Sam, Jony, McGuffin and Vaporware

The Reasoning Show