In this episode of the podcast, Mario Joos, a retention specialist who has worked with Mr. Beast and The Stoke Twins, shares his insights on how to improve video retention on YouTube. He discusses the importance of progression, hooks, and storytelling, and analyzes retention graphs from videos with over 100 million views. Mario emphasizes that retention is about understanding audience behavior and optimizing the viewing experience, not just achieving high percentages or flat retention charts. He also touches on the psychological aspects of viewer engagement, such as the London Underground Experiment and the role of dopamine and noradrenaline. Additionally, he shares tips on music usage and the importance of video length, and expresses his passion for researching and sharing knowledge about retention strategies.
