Hala Taha, host of the Young and Profiting podcast and founder of YAP Media, shares her insights on building and monetizing a podcast business. She discusses strategies for increasing podcast revenue through sponsorships, creative campaigns, and leveraging platforms like LinkedIn for audience growth. Taha explains the different types of podcast advertising, including baked-in, faked-in, and dynamic ad insertion, and emphasizes the importance of long-term sponsorship deals and creative partnerships. She also delves into LinkedIn marketing tactics, such as DM retargeting and optimizing profiles for viral action, to drive podcast subscribers and agency clients, highlighting the potential for significant revenue generation beyond traditional podcast advertising.
