The podcast takes place at the NBA All-Star Weekend in San Francisco, where Jon Youshaei interviews various NBA players, YouTubers, and media personalities about the intersection of basketball, social media, and content creation. Discussions revolve around NBA players creating content, the shift from traditional to new media, and the importance of platforms like YouTube for reaching fans. The podcast highlights a video shoot featuring Steph Curry and a high school player, MrBeast's halftime show, and Jesser judging the slam dunk contest, exploring the growing influence of creators in the NBA and the opportunities for athletes and YouTubers in the digital space.
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