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Today we’re joined by Charlotte Trecartin, the founder of Char Charms, a brand creating customizable accessories for drinkware. Charlotte’s journey from handmade prototypes in her college dorm room to nationwide deals with Target and Dick’s Sporting Goods offers a masterclass in category creation and scaling.

In this episode, we dive into:

Why starting scrappy can be your biggest asset in product development.
How TikTok virality and LinkedIn cold outreach helped Char Charms secure major retail deals.
Strategies for differentiating product lines between DTC and retail to maximize growth.
The challenge of scaling production from handmade to mass manufacturing.
Future plans including collaborations with major brands like Hello Kitty.

Whether you’re a founder, marketer, or entrepreneur, this episode offers practical takeaways you can implement today.

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Timestamps

00:00 - Launching Char Charms and early prototypes

02:00 - How Charlotte connected with retailers like Target and Dick's

04:00 - TikTok as a growth engine and content strategy

06:00 - Insights from Charlotte’s door-to-door sales background

08:00 - Leveraging LinkedIn to secure retail partnerships

10:00 - Target nationwide launch and SKU expansion

12:00 - Challenges of launching into retail and margin management

14:00 - Vision boards and goal-setting approach

16:00 - The role of mentors in Charlotte’s journey

18:00 - Future plans: Collaborations with big brands and DTC focus

20:00 - Key advice for entrepreneurs and TikTok consistency

Hashtags

#DTC #ecommerce #startupstories #retailstrategy #tiktokmarketing #entrepreneurship #hydrationaccessories #mentorship #growthmindset #brandcollaborations

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Ep 513: From Handmade to Nationwide: How Char Charms Scaled Hydration Accessories with Founder Charlotte Trecartin

DTC Podcast