In today's episode, Sarah Kerrigan delves into the world of social media marketing. From the challenges of balancing work and family life to exploring the nuances of different social media platforms like Meta, LinkedIn, and Instagram, Sarah shares her experiences and expertise in the field. She offers valuable advice on targeting specific audiences, optimizing ad campaigns, and the importance of balancing brand marketing with direct response strategies.

KEY TAKEAWAYS

Prioritizing self-care and well-being is essential for personal and professional success.
Social media platforms like Facebook, Instagram, and LinkedIn are powerful tools for marketing and generating leads.
Different platforms have different targeting capabilities, and it's important to understand the strengths and limitations of each.
High production value content may not always be the most effective in driving conversions, and low production value content can often resonate better with audiences.

BEST MOMENTS

"The beauty of digital marketing lies in the power to measure everything. But remember, it's not just about clicks; it's about understanding the full journey your customer takes and optimizing for a healthy return on ad spend."

"In the world of social media ads, diving into LinkedIn or meta is like choosing between precision and reach. Each platform has its merit, but the secret sauce is knowing where your audience lives and how they engage."

"While it's easy to get caught up in activation campaigns for that quick sale, never underestimate the slow burn effect of brand marketing. It's like planting seeds; you may not see the fruits of your labor immediately, but give it time, and they can grow into something substantial."

"Balancing brand marketing and activation marketing is like walking a tightrope; you need the immediate sales to keep the lights on, but you also need that long-term brand value that resonates with customers for years to come."

VALUABLE RESOURCES

FIIT is the UK’s #1 rated interactive hybrid fitness platform on a mission to make fitness a habit for every body: https://fiit.tv/

ABOUT THE GUEST

Meet Sarah, a powerhouse in Meta & LinkedIn advertising, dedicated to optimising social strategies for businesses worldwide. With over a decade of hands-on experience in paid social, Sarah has honed her expertise both on the client and agency sides of the industry.
As a former Trainer at Jellyfish and Course Facilitator for Google’s Data Driven Marketing Labs, Sarah has empowered professionals ranging from CMOs and senior marketers at Fortune 500 companies to SMEs and small business owners.
Now, as the founder of That Social Media Girl and Training Course Director at CIM, Sarah continues to empower others to excel in digital through education and training.

ABOUT THE HOST
Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech startups. Mike brings a wealth of firsthand knowledge and a deep understanding of the challenges faced by entrepreneurs and tech professionals.

As a host, Mike is dedicated to sharing actionable insights, strategies, and stories gathered from conversations with industry leaders, innovators, and experts. With a remarkable ability to distil practical wisdom from guests, Mike curates engaging discussions that resonate with both aspiring entrepreneurs and seasoned professionals.

ABOUT THE SHOW
Welcome to Mastering Tech Growth, where we dive deep into the strategies, challenges, and triumphs of scaling tech-driven ventures. Join us as we explore the dynamic world of technology businesses, uncovering the secrets behind successful growth trajectories. Each episode brings you candid conversations with founders and industry experts, sharing invaluable insights, proven tactics, and real-life stories. Whether you're a budding entrepreneur or a seasoned professional, discover the roadmap to navigating the complexities of scaling in the ever-evolving tech landscape.

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