Today, Mike speaks to Krista Neher about the increasingly critical subject of personal branding. Krista is an award-winning digital marketer, bestselling author, social media specialist, speaker, trainer & CEO.

Regardless of the tech work you do, how you present yourself makes a huge difference to the opportunities you attract. Your personal brand builds credibility and makes you attractive, so the information in this episode is critical to your success.

KEY TAKEAWAYS

Your personal brand is who you are. The person people see when they meet you. Work with you, listen to you or experience your work. Be that face-to-face or online.
Your brand needs to demonstrate to potential clients that you have what they need and something extra to offer.
Think why would someone pick me over someone else?
Look at how your competitors differentiate themselves.
When building your personal brand online, focus on one channel.
Listen closely to what others tell you about how they perceive you.
You have to be memorable. If you don´t stand for something you stand for nothing, so nobody will remember you.
Create a great elevator pitch for yourself.
Be authentic. If people feel they can´t get to know you they won´t connect with you.
Don´t feel fenced in by your brand. People expect you to evolve and pivot

BEST MOMENTS

O7:58 "What´s the reputation you are building for yourself that is unique? What sets you apart from others? – That´s the way to think of your brand."

08:19 "If you're an entrepreneur, are looking to get clients or grow your reputation externally, it's really about how people perceive you and being deliberate and consistent."

36:46 "The first is memorability. Which is specificity, simplicity and consistency."

36:52 "Authenticity. So, if people don't feel like they are getting to know you, they will not connect with you."

48:36 "Points of difference…. what are some meaningful differences that I would get with working with you than working with someone else?."

57.10 “Get your elevator speech down. Your elevator speech is what you say when you meet someone.”

ABOUT THE GUEST

https://launchyourself.com/

https://bootcampdigital.com

https://kristaneher.com

ABOUT THE HOST

Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech start-ups. Mike brings a wealth of firsthand knowledge, and a deep understanding of the challenges faced by entrepreneurs and tech professionals.

As a host, Mike is dedicated to sharing actionable insights, strategies, and stories gathered from conversations with industry leaders, innovators, and experts. With a remarkable ability to distil practical wisdom from guests, Mike curates engaging discussions that resonate with both aspiring entrepreneurs and seasoned professionals.

ABOUT THE SHOW

Welcome to Mastering Tech Growth, where we dive deep into the strategies, challenges, and triumphs of scaling tech-driven ventures. Join us as we explore the dynamic world of technology businesses, uncovering the secrets behind successful growth trajectories. Each episode brings you candid conversations with founders and industry experts, sharing invaluable insights, proven tactics, and real-life stories. Whether you're a budding entrepreneur or a seasoned professional, discover the roadmap to navigating the complexities of scaling in the ever-evolving tech landscape.

Your Personal Brand Drives Opportunity – How to Get it Right with Krista Neher

Mastering Tech Growth