In this episode, Mike speaks to Jason Barnard, CEO of Kalicube. Using cutting-edge Brand SEO, he shapes brands on Google to reflect a growth-driven vision. Jason unpacks strategies for controlling your brand story in Google and all of the AI engines so you can take full control of your online reputation, be easily found by potential customers and convert them into clients.

KEY TAKEAWAYS

When it comes to tech growth your brand is the most influential factor.
Your personal brand is just as important as your business brand.
The way both Google and AI platforms represent you is critical.
Your content needs to be packaged in a way that the machines can understand, so they can find you and showcase what you offer.
Your website is the touchpoint AI and Google trusts and uses to verify who you are and what you offer. In their eyes, that website is the foundation stone.
What you publish on 3rd party websites and how you reference and connect that content on your personal website makes a huge difference in getting found in the SERPS and AI searches.
If you do not take control of your brand, it will be incredibly easy for a malicious actor to take control.
How you structure your About page and align 3rd party sources with it is important.
Focus on the sites and URLs the machines think are important. The Knowledge Graph will help you to do that.
How you manage any career pivots matters.
Publish in the places your potential customers are looking.
Being found online is just the first step. People will research you, so everything said about you or by you, matters.
Reputation issues can be fixed, but it takes time.
Track what is said about your brand online and quickly deal with problems, including errors in video transcripts.
Focus on your website. Get the structure right so the bots can understand it.

BEST MOMENTS

2.07 "The brand is going to drive your business growth."

12.32 “The secret to (brand) control is making sure that you have one source of truth about you that you control.”

22.56 “Take control today, by cleaning up and optimising your digital footprint.”

33.01 “Our data from the Kalicube Pro database with 2 billion data points tells you the walk that you need to walk to be the most effective representative within your industry.”

43.48 “Be visible across the entire research environment for the topics we specialize in.”

48.42 “Anybody and any company can and should have a knowledge panel.”

50.31 “Generative AI, ChatGPT, Gemini, Bing and Copilot have created new demand.”

1.00.59 “If the algorithm decides that something is true, it will be true, and if it decides that it's true, you have to figure out why it thinks that's true and correct the source of information.”

1.08.26 “Video is increasingly important.”

GUEST RESOURCES

https://kalicube.com/solutions/free-downloadable-guides

ABOUT THE HOST

Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech start-ups. Mike brings a wealth of firsthand knowledge, and a deep understanding of the challenges faced by entrepreneurs and tech professionals.

As a host, Mike is dedicated to sharing actionable insights, strategies, and stories gathered from conversations with industry leaders, innovators, and experts. With a remarkable ability to distil practical wisdom from guests, Mike curates engaging discussions that resonate with both aspiring entrepreneurs and seasoned professionals.

How To Build Your Brand and Take Command of Your Online Reputation with Jason Barnard

Mastering Tech Growth