Notes from James:

Let’s be honest: most people who write a book never make money from it. Why? Because they stop at the last page. I want you to go further. In this episode, I show you how I turned my books into speaking gigs, consulting work, investment deals, and more. You don’t need a big publisher or a massive budget—just the right strategy.

Episode Descriptions:

In Part 4 of my 30-day writing series, I tackle one of the biggest questions aspiring authors face: Should you self-publish or go the traditional route? I’ve done both—some of my books were published by big-name houses, others I put out myself. This episode breaks down the pros, cons, and misconceptions of each approach—and how to make the smartest decision for your goals.

You’ll also learn exactly what to do after the writing is done. I cover how to market your book, build buzz, land media, grow your audience, and ultimately make your book work for you—financially, professionally, and personally.

Whether you're writing your first book or your fifth, this episode lays out the modern publishing roadmap and how to turn your words into real-world results.

What You’ll Learn:

The truth about traditional publishing—what it offers and what it takes away
Why self-publishing can earn you more money and give you more control
What agents, publishers, and bookstore placement actually mean today
How bestseller lists really work (and why most are just marketing tools)
Exactly how to market your book after it’s published: newsletters, podcasts, and more
How to build momentum before your book even comes out

Timestamps

00:00 Traditional vs. Self-Publishing: The Debate Begins

00:41 The Evolution of Self-Publishing

01:10 Benefits of Traditional Publishing

03:17 Challenges with Traditional Publishing

06:58 The Power of Self-Publishing

15:09 Steps to Professionally Self-Publish

16:34 The Importance of Audiobooks

21:15 Marketing Your Book: An Overview

21:53 Building and Utilizing an Email List

24:48 Leveraging Online Platforms for Book Promotion

27:08 The Power of Podcasts and Public Speaking

32:31 Maximizing Social Media for Book Sales

38:47 Final Thoughts on Book Marketing

P.S. Want to go deeper? Check out my full course on Udemy or visit chooseyourselfacademy.com: How to Write and Publish a Book in 30 Days – available now.

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Part 4: How to Write and Publish Your First Book in 30 Days – Self-Publishing, Traditional Deals, and Making Real Money

The James Altucher Show