In this episode of Generative Now, Michael Mignano interviews Mike Krieger, Anthropic's CPO and former co-founder of Instagram, about his transition from consumer apps to AI research. Krieger discusses his reasons for joining Anthropic, highlighting the appeal of building products within a company focused on cutting-edge AI. The conversation explores the challenges of product strategy in a rapidly evolving research environment, balancing innovation with safety considerations, and differentiating Claude from competitors. Krieger shares insights on experimentation, the importance of "vibe" and specific capabilities in AI models, and how AI can transform consumer products and business models. He also reflects on his experiences at Instagram and Artifact, and how AI is assisting him in his role at Anthropic, and envisions Anthropic's future role in maximizing human potential through AI.