In this episode of "How I Built This Lab: The Advice Line," host Guy Raz and Steve Holmes, founder of Springfree Trampoline, offer business advice to three entrepreneurs. Ikechukwu Agwebu of Veii Apparel seeks guidance on maintaining authenticity to his core African-American audience while broadening appeal. Cody Johnson of Grand Tongo discusses strategies for sustaining a seasonal insect repellent business year-round, and Kenesha Lewis of One More Cocoa explores how to leverage a viral moment from Oprah's Favorite Things into a lasting marketing strategy. Steve Holmes shares his entrepreneurial insights and personal experiences, emphasizing the importance of honesty and self-care.