Why restaurant chains are pushing so many new menu items

In this episode of "A Deeper Dive," Jonathan Mays interviews Katie Belflower from Technomic about the increasing trend of limited-time offers (LTOs) in the restaurant industry. They discuss the reasons behind the growth in LTOs, including operators' attempts to attract consumers, the influence of social media, and the desire for innovation. They also touch on the operational challenges that come with frequent menu changes and the importance of balancing innovation with efficiency. The conversation further explores the role of sauces and beverages in driving menu innovation, as well as pricing trends in the restaurant industry, utilizing Technomic's PricePulse tool to highlight inflation across different segments and cuisines.