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I sat down with Sam Thompson for part 2 of our two-part episode, if you haven’t listened to the first one yet, go check out Ep. #172.

In this one, Sam breaks down how a Twitter reply turned into a real hummingbird nectar business doing over $5K in its first 21 days. We talked through his process from idea to Shopify store, how he branded literal sugar, used AI tools to create ads, and scaled it with Meta campaigns. He built everything using tools like ChatGPT, a $20 heat sealer, and SoloDrop, which let him launch the store overnight. We also riffed on smart seasonal products, digital upsells, and brainstormed low-lift business ideas anyone could start using Supliful, Canva, and other very simple tools. If you’re still waiting to “start,” this one proves you really don’t need much.

You can find Sam on X/Twitter (https://x.com/ImSamThompson) and check out what he’s building at https://www.unlimitedcontent.com/

Timestamps below. Enjoy!

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00:00 The Launch of Hummingbird Food
03:03 E-commerce Insights and Strategies
06:02 Advertising Tactics and Cost Management
08:57 Product Development and Scaling Challenges
11:55 Digital Products and Market Testing
14:48 Exploring New Business Ideas
18:03 Understanding Offers and Vehicles in Business

“It’s Not That Easy”? Sam Launched Overnight to Prove It Is | Ep. #175

The Koerner Office - Business Ideas and Deep Dives with Chris Koerner