On the podcast I talk with Tim about the importance of trust in web2app funnels, replacing free trials with money-back guarantees, and how they’ve found success with contractors after struggling with in-house marketing hires.

Top Takeaways:

🔁 Replace trials with trust to attract high-intent users

A 30-day money-back guarantee can outperform traditional free trials—especially in web funnels. Paying upfront sends a stronger signal to ad platforms, helping them optimize for the right users. And when refunds are rare, overall LTV improves. It’s a bet on product confidence and customer intent.

🧑‍🤝‍🧑 Learning apps work better when parents are part of the experience

Apps that require co-use between a parent and child show far better educational outcomes and retention. Research shows kids learn up to 19x more effectively with adult involvement. It’s a smaller market—but a deeper one—if you design for it.

🏗️ Rigid methods can stifle product innovation

Strict adherence to frameworks like Scrum can turn creative engineers into ticket-takers. Giving teams room to rethink and revise—even late in development—yields stronger products. Empower developers as collaborators, not executors.

🌐 Trusted domains outperform in web-to-app conversion

When onboarding flows are moved to the web, conversion often drops—unless users recognize and trust the brand. Memorable, credible domains help users feel confident making purchases off-platform. Trust is the friction reducer.

🧰 Specialized contractors deliver more with less overhead

Instead of building an in-house team of marketing generalists, using seasoned channel experts—paid media, lifecycle, SEO—can deliver faster results with less management. It’s a scalable model for lean teams aiming to punch above their weight.

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David Barnard - @drbarnard
Jacob Eiting - @jeiting
RevenueCat - @RevenueCat
SubClub - @SubClubHQ

What Reading.com Learned Testing Prices and Funnels — Tim Dikun, Teaching.com

Sub Club by RevenueCat