In this conversation, Mickey Kennedy discusses the importance of effective press releases and how small businesses can leverage them to gain visibility. He emphasizes the difference between earned media and syndication, the significance of storytelling, and the need for unique, newsworthy content. Kennedy also addresses common challenges like imposter syndrome and provides actionable strategies for creating impactful press releases that resonate with journalists and audiences alike.

Special Guest: Mickie Kennedy is a PR expert and the founder of eReleases, a press release distribution service dedicated to helping small businesses, startups, and authors gain media exposure. With over 25 years of experience, Mickie recognized that small businesses needed an affordable way to access national news coverage and built eReleases to bridge that gap. His expertise in media relations has helped countless businesses increase their visibility, credibility, and customer reach. A passionate advocate for earned media, Mickie empowers entrepreneurs to leverage press releases to grow their brands without breaking the bank.

Chapters: 00:00: Introduction to Press Releases and Visibility 07:12: Overcoming Imposter Syndrome in PR 12:30: Targeting Specific Industries with Press Releases 18:20: The Power of Earned Media and Trust 27:15: Key Factors for Successful Press Releases 34:16: Special Offer and Conclusion

MICKIE'S INFO: Website: eReleases.com LinkedIn: https://www.linkedin.com/in/publicity/ Email: eReleases2@gmail.com

PODCAST INFO: Website: https://FutureFactory.live Spotify: https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6 Apple Podcasts: https://podcasts.apple.com/us/podcast/future-factory/id1659895549 Amazon Music: https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory FUTURE FACTORY SOCIAL: Instagram: https://www.instagram.com/futurefactorypodcast/ Twitter: https://twitter.com/FutureFactoryFF Facebook: https://www.facebook.com/futurefactorypodcast LinkedIn: https://www.linkedin.com/showcase/futurefactorypodcast TikTok: https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1

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The Power of Earned Media & Storytelling | Mickie Kennedy

Future Factory