Mark Stiving is my guest today and he is a pricing expert. What does pricing have to do with The Courage of a Leader? It turns out, quite a lot!

The secret to effectively pricing your products and services is the same one leaders can use to clearly define and communicate the value of their teams’ work.

Are you intrigued? I was!

About the Guest:

Mark Stiving, PhD, MBA, is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. With 25+ years’ experience in price segmentation, pricing product portfolios and visionary pricing, Mark’s analytical skills provide specific direction and quantifiable results. Sought after as a trusted advisor, Mark has consulted, trained and/or coached hundreds of companies including Cisco, Procter and Gamble, Grimes Aerospace, Splunk, and Crowdstrike.

Mark uses a creative but pragmatic approach to help large businesses and entrepreneurs untangle confusion about pricing. All businesses can benefit from Mark’s value-based pricing strategies to capture their true worth, from start-ups to seasoned enterprises.

Mark is an award-winning speaker and the author of Impact Pricing: Your Blueprint for Driving Profits and his latest book Win Keep Grow: How to Price and Package to Accelerate Your Subscription Business

The best way to reach Mark is on LinkedIn https://www.linkedin.com/in/stiving/ or via email mark@impactpricing.com

About the Host:

Amy L. Riley is an internationally renowned speaker, author and consultant. She has over 2 decades of experience developing leaders at all levels. Her clients include Cisco Systems, Deloitte and Barclays.

As a trusted leadership coach and consultant, Amy has worked with hundreds of leaders one-on-one, and thousands more as part of a group, to fully step into their leadership, create amazing teams and achieve extraordinary results.

Amy’s most popular keynote speeches are:

The Courage of a Leader: The Power of a Leadership Legacy

The Courage of a Leader: Create a Competitive Advantage with Sustainable, Results-Producing Cross-System Collaboration

The Courage of a Leader: Accelerate Trust with Your Team, Customers and Community

The Courage of a Leader: How to Build a Happy and Successful Hybrid Team

Her new book is a #1 international best-seller and is entitled, The Courage of a Leader: How to Inspire, Engage and Get Extraordinary Results.

www.courageofaleader.com

https://www.linkedin.com/in/amyshoopriley/

Resources mentioned in the episode

Made to Stick by Chip Heath and Dan Heath - https://heathbrothers.com/books/made-to-stick/

Selling Value, How to Win More Deals at Higher Prices - https://impactpricing.com/books/

The Inspire Your Team assessment (the courage assessment): https://courageofaleader.com/inspireyourteam/

Thanks for listening!

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Value-Driven Growth: The Magic of Clarity to Create and Convey Success | Mark Stiving

The Courage of a Leader