Diana Fryc is the Chief Sales and Marketing Officer at Retail Voodoo, a US-based branding firm that helps food, beverage, wellness, and fitness companies address their toughest growth challenges. As the daughter of parents who endured unimaginable hardship before emigrating from Eastern Europe to the US, Diana is built for a higher purpose. From working with Jane Goodall to source sustainably made paper, she went on to a career helping corporate America normalize the use of environmentally responsible products and materials before working with Retail Voodoo.

Diana believes that businesses should be a force for good and uses her networking powers to drive change, specifically in the areas of employment diversity, food equality, and the promotion of a sustainable supply chain. She founded and hosts the Gooder Podcast, where she interviews powerhouse women leading on every level in food, beverage, and wellness categories.

In this episode…

One way leaders can hone their skills, grow, and become better leaders is by asking questions and learning from others, especially those with more established businesses who have been in leadership roles for a long time. However, not every piece of advice received will be good and applicable to an aspiring leader.

While working at a leadership development firm, Diana Fryc was told by one of her male superiors that being nice would not get her far in business. However, she found out later on that the piece of advice did not align with her values and who she was. She now advises fellow women leaders to have big hearts, be humble, and be clear on what they want.

In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Diana Fryc, the Chief Sales and Marketing Officer at Retail Voodoo, to talk about running a CPG-focused company and branding in high heels. They also discuss Diana's Gooder Podcast, how to be a better female leader, and the interesting projects Diana has worked on at Retail Voodoo. Stay tuned.

Be Kind

Lead Like a Woman