Effective marketers have an uncanny way of knowing what we want and convincing us to click ‘Like’, add to Checkout and in under 20 seconds, buy their thing. Clever.

Meanwhile, over in L&D, we find it more difficult to motivate someone to take action or change their behaviour. So, what does marketing do that we don’t?

In this week’s episode of The Mindtools L&D Podcast, Ross G is joined by Bianca Baumann and Mike Taylor, authors of Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning. They discuss:

The intersection of marketing and learning principles

The techniques marketing professionals use to grab attention and nudge action

How L&D can bring these strategies into their work

You can find out more about Bianca and Mike on their website: trainlikeamarketer.com/

For more from us, visit mindtools.com. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.  

Connect with our speakers   

If you'd like to share your thoughts on this episode, connect with us on LinkedIn:

Ross Garner

Bianca Baumann

Mike Taylor

446 — Think Like a Marketer, Train Like an L&D Pro

The Mindtools L&D Podcast