OLIPOP’s gutsy play to dethrone Coke and Pepsi, with Ben Goodwin

In this episode of Rapid Response, host Bob Safian interviews Ben Goodwin, co-founder and CEO of OLIPOP, a functional soda brand. Goodwin discusses his role as the company's formulator, the evolution of the soda industry, and the health benefits of OLIPOP. He addresses competition from major players like PepsiCo and Coca-Cola, OLIPOP's marketing strategies, including their success on TikTok and celebrity endorsements, and the importance of product quality over solely relying on marketing. Goodwin also shares leadership lessons learned during the company's rapid growth, emphasizing the need for personal and emotional development as a leader, and reflects on the challenges and rewards of building a successful brand.