Last week, FanDuel reached a long-term commercial partnership with Diamond Sports for the exclusive right to name the media company’s regional sports networks (RSNs). As part of the deal, FanDuel has naming rights to Diamond’s portfolio of 16 RSNs that provide access to new markets nationwide.

And on the latest episode of iGaming Daily supported by Optimove, Jessica Welman, Editor of SBC Americas, is joined by Charlie Horner, SBC’s Media Manager, to delve deeper into the deal.

They discuss what the deal entails, where it went wrong for Bally Sports previously and why FanDuel believes that they can capitalise where Bally’s couldn’t, as well as what the success of this project would look like for FanDuel.

After the break, the due move on to take a look at the affiliate space where XLMedia has exited the game, selling its North American domains to Sportradar in a deal that could be worth up to $30m. They talk about what Sportradar is getting from the deal, why XLMedia is throwing in the towel and what value suppliers are getting in the affiliate business.

Elsewhere, Catena Media announced the layoffs of 29 employees and Jess and Charlie consider whether this could be a canary in the coal mine for North American affiliates.

To read more about what was discussed in today's episode, click on the following links:

- https://sbcamericas.com/2024/10/18/fanduel-naming-rights-diamond-sports/

- https://sbcamericas.com/2024/10/22/catena-media-content-layoffs/

- https://sbcamericas.com/2024/10/21/sportradar-xlmedia-affiliate-sale

- https://sbcamericas.com/2024/08/15/betting-hero-geocomply-37m/

Host: Jessica Welman

Guests: Charlie Horner

Producer: Anaya McDonald

Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Ep 376: Has FanDuel unearthed a diamond in the rough?

iGaming Daily