Boost Your Shopify Sales: How To Use AI For More Conversions — Nikolay Gushchin | Why Personalization Boosts Online Sales, How AI Lifts Conversions On Shopify, Why Most Tools Get Recommendations Wrong, Why “Shop The Look” Helps Fashion Stores (#401)

In this episode of the Ecommerce Coffee Break podcast, Claus Lauter interviews Nikolay Gushchin, a software engineer and founder of an AI-powered Shopify extension, about how AI can be used to increase conversions for online stores. Nikolay discusses personalized shopping experiences, common issues with current recommendation systems, and the development of his AI solution. He explains the user journey, the importance of balancing AI with manual input, and how the AI determines product recommendations based on order history and user behavior. The conversation also covers tools to motivate buyers, the potential of "Shop the Look" features, the ideal customer for his app, the onboarding process, and his outlook on the future impact of AI on Shopify.