#80 The RevOps Pendulum: Insights from 180+ RevOps pros - with Haris Odobasic, Co-Founder at Revenue Wizards

In this episode of the RedOps Lab podcast, Haris Odobasic discusses the findings of his RevOps survey, which included responses from over 180 professionals across 28 countries. The conversation covers key insights such as the perception of RevOps as more operational than strategic, the prioritization of sales over other functions, and the emergence of data quality as a major concern. Haris shares his surprises from the survey, including the limited time RevOps professionals invest in soft skills, and offers guidance on how to make RevOps more strategic by linking initiatives to OKRs and improving project management. The discussion also touches on the use of custom-built versus specialized solutions and the role of AI in revenue operations, with a final book recommendation related to decentralized ownership and the future of the internet.