Sometimes the smallest gesture creates the biggest return.

In this episode, I talk about one of my favorite stories ever—where a simple act of gratitude turned into a massive business opportunity. This is for all the entrepreneurs out there who are obsessed with scale and tech... but might be sleeping on the old-school moves that really build brand equity.

This isn’t theory—it’s a real case study of how doing the unscalable can scale your business better than any ad campaign. I also break down the mindset you need to win in today’s economy: either go all in on social media or go all in on relationships. The middle? That’s where businesses die.

🎯 If you're in business, marketing, sales, or customer service... this episode is your reminder that being human still wins.

We talk about:

📞 Why calling your old clients might be your next growth strategy
🎯 How a $400 jersey for a $100 customer led to a $6,000 sale
❤️ Scaling the unscalable: why gratitude is the edge
🧠 The mindset difference between winning and being forgotten
🚫 Why the “middle” in business is the worst place to be

🎧 Don’t sleep on this one—it’s a great example of how to actually do business in a meaningful way.

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📌 @garyveeaudioexperience

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MicroVee: What Happened When I Sent a $400 Thank-You Gift | GaryVee Keynote Clip

The GaryVee Audio Experience