This episode of the Serious Sellers Podcast by Helium 10, hosted by Bradley Sutton, is part two of a masterclass on using the Helium 10 Chrome extension for Amazon product research. The episode focuses on X-Ray and other tools within the extension, demonstrating how to find profitable product opportunities, analyze competitor strategies, and assess niche viability directly from Amazon's search pages. Strategies include using the Amazon search bar for keyword intel, identifying top keywords for products, evaluating seller locations and listing ages, setting personalized product opportunity criteria, finding suppliers on Alibaba, and spotting signs of review manipulation. The episode emphasizes efficient decision-making and leveraging the Chrome extension's features to gain a competitive edge in the e-commerce market.