In this episode of "Stuff You Should Know," Josh Clark, Charles W. "Chuck" Bryant, and Jerry delve into the world of publicists, exploring their roles, responsibilities, and the skills required to succeed in this field. They discuss the common perception of publicists as professional liars, the importance of media relationships, and the balance between promoting a client and maintaining journalistic integrity. The hosts also touch on the evolving landscape of publicity in the age of social media and offer advice for aspiring publicists, emphasizing the need for networking, writing skills, and hands-on experience over formal education.