In this episode of Ecommerce Conversations, host Eric Bandholz interviews Brett Curry, the founder of OMG Commerce, an agency specializing in helping brands grow profitably through various channels like Amazon, Google, and YouTube. Curry discusses the challenges agencies face in maintaining service quality as they scale, emphasizing the importance of communication and aligning agency metrics with client goals, focusing on top-line and bottom-line growth. The conversation explores YouTube advertising strategies, including creative approaches, audience targeting, and measurement, highlighting its incrementality and potential for driving new customers, and touches on YouTube's new affiliate program and its potential impact on e-commerce.
