20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries | The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch | Podwise
20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
In this episode of 20 Growth, Harry Stebbings interviews Luke Harries, Head of Growth at ElevenLabs, about growth strategies, product building, and team scaling. Luke shares his background, including his early experiences at a hackathon and founding Fela. The conversation covers ElevenLabs' horizontal product offering, sharded team structure, and launch strategies, emphasizing the importance of video and clear messaging. Luke advises founders to focus on copywriting, organic LinkedIn, and building a strong brand. They also discuss the role of AI in coding, the future of enterprise revenue, and the effectiveness of AI-driven customer support. The episode concludes with a quick-fire round on common mistakes, underappreciated channels, and the best growth strategies.
