In this episode of the AM-PM Podcast, Kevin King interviews Andrew Bell, an expert in AI and e-commerce, to discuss the impact of AI technologies like Rufus and Cosmo on the e-commerce landscape. Andrew shares his unconventional background and how he became an Amazon expert, detailing his experience growing a brand's Amazon sales from zero to $7 million using keyword research and optimization techniques. The conversation explores the shift towards AI-driven search, the importance of Omni Search Optimization (OSO), and the need for businesses to adapt to multimodal, generative, and agentic AI. Andrew provides actionable advice for optimizing across different platforms and leveraging AI to augment existing skills, emphasizing the integration of text, images, and voice search for enhanced e-commerce strategies.
