EP #309] [ENG] - How to scale brands outside of Amazon with Meta ads - Dan Melnick | The Ecommerce Lab By Ecomcy

In this episode of The Ecommerce Lab By Ecomcy, Vincenzo Toscano interviews Dan Melnick, the founder and CEO of Zync, a D2C solutions provider. They discuss strategies for Amazon brands to expand into the D2C space, emphasizing the importance of an optimized, mobile-friendly website with trust elements like FAQs and guarantees. The conversation covers customer engagement through loyalty programs and email marketing, the role of Meta ads for top and middle-of-funnel marketing, and the effectiveness of email and SMS for customer retention. They also touch on Google's role, platform choices like Shopify and WooCommerce, key performance indicators (KPIs) for D2C success beyond ACOS and ROAS, and tools for enhanced analytics, concluding with a discussion on optimizing average order value through shopping cart upsells and cross-sells.

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EP #309] [ENG] - How to scale brands outside of Amazon with Meta ads - Dan Melnick

The Ecommerce Lab By Ecomcy

Introduction to The Ecommerce Lab and D2C Strategies

Dan Melnick's Background and Challenges in Scaling D2C Brands

Optimizing Websites for Conversion and Building Trust

Engaging Customers and Building Loyalty on D2C Websites

The Role of Meta Ads in D2C Marketing Strategies

Optimizing Meta Ads for Positive ROI

Email Marketing and Customer Acquisition Cost

The Continued Strength of Email Marketing in D2C

The Role of Google in D2C Marketing Strategies

Google Ads and Product Positioning

Platform Selection for D2C Brands: Shopify vs. WooCommerce

Shopify, Tech Stacks, and Key Performance Indicators (KPIs)

Key Performance Indicators (KPIs) and Reporting Tools

Audience Targeting Strategies and Data Acquisition

Testing Audiences and Additional D2C Considerations

Increasing Average Order Value and Free Shipping Thresholds

Effective Upsell Strategies and Concluding Remarks

EP #309] [ENG] - How to scale brands outside of Amazon with Meta ads - Dan Melnick

The Ecommerce Lab By Ecomcy

00:01Introduction to The Ecommerce Lab and D2C Strategies

Introduction to The Ecommerce Lab and D2C Strategies

01:27Dan Melnick's Background and Challenges in Scaling D2C Brands

Dan Melnick's Background and Challenges in Scaling D2C Brands

03:36Optimizing Websites for Conversion and Building Trust

Optimizing Websites for Conversion and Building Trust

04:45Engaging Customers and Building Loyalty on D2C Websites

Engaging Customers and Building Loyalty on D2C Websites

06:20The Role of Meta Ads in D2C Marketing Strategies

The Role of Meta Ads in D2C Marketing Strategies

07:23Optimizing Meta Ads for Positive ROI

Optimizing Meta Ads for Positive ROI

08:47Email Marketing and Customer Acquisition Cost

Email Marketing and Customer Acquisition Cost

10:17The Continued Strength of Email Marketing in D2C

The Continued Strength of Email Marketing in D2C

11:44The Role of Google in D2C Marketing Strategies

The Role of Google in D2C Marketing Strategies

13:18Google Ads and Product Positioning

Google Ads and Product Positioning

14:40Platform Selection for D2C Brands: Shopify vs. WooCommerce

Platform Selection for D2C Brands: Shopify vs. WooCommerce

15:57Shopify, Tech Stacks, and Key Performance Indicators (KPIs)

Shopify, Tech Stacks, and Key Performance Indicators (KPIs)

17:35Key Performance Indicators (KPIs) and Reporting Tools

Key Performance Indicators (KPIs) and Reporting Tools

19:03Audience Targeting Strategies and Data Acquisition

Audience Targeting Strategies and Data Acquisition

20:32Testing Audiences and Additional D2C Considerations

Testing Audiences and Additional D2C Considerations

22:00Increasing Average Order Value and Free Shipping Thresholds

Increasing Average Order Value and Free Shipping Thresholds

23:19Effective Upsell Strategies and Concluding Remarks

Effective Upsell Strategies and Concluding Remarks