In this episode of Limited Supply, host Nik Sharma shares a recording of a talk he gave on direct-to-consumer strategies. He discusses the current e-commerce landscape, highlighting challenges like tariffs and rising advertising costs, and then dives into actionable tactics, including leveraging TikTok through live selling, TikTok Shop, affiliates, and creator partnerships. Sharma emphasizes the effectiveness of advertorials for complex or expensive products, along with influencer marketing strategies such as whitelisting, content creation, and seeding. He also stresses the importance of volume creative testing, optimizing product pages, hiring an internal content creator, crafting compelling new customer offers, and collecting customer reviews. Finally, he touches on the potential of AI agents to streamline marketing efforts and improve decision-making.
