In this episode of the REWORK podcast, Kimberly Rhodes, Jason Fried, and David Heinemeier Hansson discuss the role of analytics in their business, 37signals. They reflect on their experience with full-time data analysts, explaining why they moved away from that model. They share insights on the limitations of data analysis, emphasizing the importance of gut instinct and embracing experimentation. The discussion covers the types of numbers they do monitor, particularly costs, which they view as an aesthetic pursuit of simplification and efficiency. They also touch on the balance between cost-cutting and maintaining quality, using examples like company meetups to illustrate the point and highlight the freedom that profitability and careful expense management provide for pursuing innovative ideas.
