This episode of Freakonomics Radio, the final installment in the "How to Succeed at Failing" series, explores counterintuitive strategies for dealing with failure. It features cognitive psychologist Gary Klein, who introduces the concept of the "pre-mortem," a technique for anticipating potential failures in projects. The episode also includes medical anthropologist Theresa MacPhail, who discusses her "Failure 101" course designed to help students embrace failure, and Samuel West, curator of the Museum of Failure. The podcast examines how organizations and individuals can learn from failures, encouraging candid feedback and experimentation, and also touches on the potential for a market for R&D failures. Will Coleman, CEO of a rideshare startup called Alto, shares his perspective on failure, while Amy Edmondson, a scholar of failure at Harvard Business School, suggests ways to teach about failure.
