Burn the old playbook (With Jacco van der Kooij)

In this podcast episode, Jacco van der Kooij discusses with Toni the impact of AI on business growth, particularly in the context of outdated playbooks and changing customer expectations. Jacco argues that simply applying AI to existing, ineffective strategies won't solve growth problems; instead, companies need to rethink their approach and focus on customer-led growth, leveraging AI to enhance human connections and make data-driven decisions. The conversation explores how AI can help businesses understand customer needs, personalize interactions, and optimize processes, ultimately leading to more sustainable and scalable growth. Jacco emphasizes the importance of shifting the mindset from acquisition-focused strategies to customer-centric models, where AI augments human capabilities in areas like creativity, accountability, and cultural adjustment.