How to Stop Losing Customers As They Grow (and How to Keep Them for Life)

In this episode of The Amy Porterfield Show, Amy discusses a reimagined approach to the customer journey, emphasizing the evolution of the ideal customer avatar (ICA). She shares a personal anecdote about her nephew's fundraising presentation and how it highlighted the importance of knowing one's audience. Amy introduces the concept of having one ICA with different phases, using her own business as an example with her ICA named Hank, who has four different phases based on business growth. She encourages listeners to consider whether they are still speaking to their ICA in the same way and if they have clear next steps for their customers as they grow, while also sharing practical tips on how to implement this strategy, including using ChatGPT to build out ICA profiles.