In this episode of "Lunch With Norm," Norm Farrar interviews Daniela Bolzmann, the founder of MindfulGoods.co, about the evolving Amazon landscape in 2025. Daniela shares insights on how AI and Rufus are reshaping content strategy and optimization for Amazon listings. She emphasizes the importance of split testing images using tools like PickFu and Product Opinion to improve conversion rates and avoid designing in a silo. Daniela also discusses strategies for leveraging Premium A+ content, including mobile optimization, carousels, and video, to stop the scroll and increase sales. Additionally, she touches on the significance of alt text for images and creative approaches to main images, such as adding badges and highlighting key product features to enhance the customer shopping experience.
