Can AI really design your home? 800,000+ users have already ditched their architects thanks to Maket, a startup using AI to simplify renovations from floorplans to permits.

In this Spotlight episode, Maket founder Patrick Murphy delivers a mock version of the real pitch that secured $2M in funding from top investors including Reid Hoffman’s Blitzscaling Ventures. Maket’s platform uses generative AI to help homeowners and builders create zoning-compliant floorplans, visualize renovations, and streamline the entire design process—all without needing an architect.

We break down what made Maket's pitch so compelling, challenge some of Patrick’s assumptions, and unpack the real-world lessons for other founders pitching complex AI products. Along the way, we discuss the difference between simplifying a process and truly disrupting an industry—and why most tools built 'for professionals' fail to scale.

In this episode, you will:

Learn how Maket is automating architecture using generative AI
Hear how Patrick convinced VCs with a story-first pitch
Understand the strategic value of building a proprietary model
Explore the pitfalls of targeting industry incumbents too early
Discover how agent-based UIs are replacing SaaS 2.0
See why traction and team matter more than early monetization
Get tactical advice on presenting complex ideas to investors

If you’re building in AI, pitching a vertical SaaS product, or just want a front-row seat to a startup reinventing home design—this one’s for you.

The Pact Honor the Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:

Follow, rate, and review us in your listening app

Subscribe to the TSP Mailing List to gain access to exclusive newsletter-only content and early access to information on upcoming episodes: https://thestartuppodcast.beehiiv.com/subscribe

Secure your official TSP merchandise at https://shop.tsp.show/

Follow us here on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg

Give us a public shout-out on LinkedIn or anywhere you have a social media following

Key links

The Startup Podcast is sponsored by Vanta. Vanta helps businesses get and stay compliant by automating up to 90% of the work for the most in-demand compliance frameworks. With over 200 integrations, you can easily monitor and secure the tools your business relies on. For a limited-time offer of US$1,000 off, go to www.vanta.com/tsp .

Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A

The Startup Podcast website: https://www.tsp.show/episodes/

Learn more about Chris and Yaniv

Work 1:1 with Chris: http://chrissaad.com/advisory/

Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/

Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

Producer: Justin McArthur https://www.linkedin.com/in/justin-mcarthur

Intro Voice: Jeremiah Owyang https://web-strategist.com/

From Floorplans to Full Renovations: How Maket's AI Owns the Architectural Stack (Spotlight)

The Startup Podcast