In this episode of Revenue Engine Masters, Scalestack’s CEO and co-founder Elio Narciso sits down with Jonathan Moss, EVP of Growth, Strategy & RevOps at Experity and co-founder of the AI Business Network. Together, they discuss the importance of escaping reactive firefighting and moving toward proactive, AI-augmented execution.

With two decades of experience spanning telecom giants like Verizon and T-Mobile to healthtech scaleups and AI-native startups, Jonathan brings a unique perspective on orchestrating high-performance GTM systems, revealing how his career path provided unique insights on scaling operations while maintaining innovation and agility.

A central theme? Stop duct-taping solutions. Start thinking like a product leader. Jonathan explains how RevOps can—and must—become the orchestrator of go-to-market strategy, using automation and AI not just to improve productivity, but to eliminate the Manual Work Tax that silently bleeds revenue potential.

From creating a revenue roadmap, to managing proactive delegation styles, to developing custom GPTs that research personas and update battlecards automatically, Jonathan lays out a clear, tactical vision for what modern GTM operations should look like. If your teams are buried in admin, struggling to get out of reactive mode, or drowning in tech bloat—this episode is your playbook.

Whether you’re a CRO, RevOps leader, or sales strategist, you’ll walk away with practical ways to:

Shift from reactive to proactive GTM execution
Build alignment through a unified revenue architecture
Use AI for research, enrichment, and orchestration—not just outreach
Redesign internal systems for scale, not patchwork
Create headspace for strategic, human-only work

Jonathan also shares why curiosity—not just technical skill—is his secret weapon, how RevOps should think like product managers, and why AI is a leapfrog technology that can help even the most “non-tech” industries reinvent themselves fast.

Packed with frameworks, battle-tested lessons, and contagious optimism, this episode captures the essence of what the GTM function must become: automated, intelligent, and deeply human.

REM by Scalestack - Episode 11: Fireside Chat with Jonathan Moss

Revenue Engine Masters