This Retail Media Breakfast Club podcast episode discusses Walmart's development of AI shopping agents. The host, Kiri Masters, details Walmart's plans to create its own agents for basic and complex shopping tasks, and to allow interaction with third-party agents via agent-to-agent protocols. She contrasts Walmart's approach with Amazon's, highlighting Walmart's focus on interoperability versus Amazon's walled garden strategy. Masters also shares perspectives from other industry experts, discussing the importance of complete product data, consumer demand for AI assistance, the impact on sponsored product ads, and the potential challenges of increased website traffic from AI agents. The episode concludes by emphasizing that success in this area will depend on creating seamless experiences for both human and AI shoppers.
