In this episode of the Paid Search Podcast, Chris answers listener questions, one regarding the use of ChatGPT for ad headline generation, where he details how he uses AI to break out of creative ruts and generate less "throwaway" headlines, and another asking about industries that are not effective for Google Ads, where he lists realtors, videography/photography, chiropractors, and travel agents due to the high degree of personal preference involved. Additionally, Chris shares a case where smart bidding failed against manual bidding for an HVAC client, citing higher costs per click, lower click volume, and ultimately a higher cost per conversion. Joey joins the podcast to discuss the new Google Ads metric "Conversions platform comparable" for Demand Gen campaigns, cautioning against its misuse while suggesting its utility as a leading indicator. The episode is sponsored by Opteo, a Google Ads management software.
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